Identity website
Identity tackled the need for a new website by pulling together the three-cornered creative team of design consultancy Morse Studio, photographer Lee Mawdsley and Regard. For our part, we took Identity on a tone of voice-finding exercise, through which the true personality, values and vision of the company came out. Identity have a naturally engaging down-to-earth way about them; when Kevin Appleton talks about his company it's unsalesman-like and genuine – a real breath of fresh air – it was vital we transferred this character to the written words. They're also hugely into their craft and helping designers achieve the best results, and that's why we exposed the technical details of the print projects displayed on the site.
Featured by September Industry
