Caprice Holdings – LIFE website
We are pleased to announce our recent appointment as writing partner to LIFE, a concept brand that represents the collection of products owned, and partnered, by Caprice Holdings Limited. Their substantial portfolio includes the Soho House group of boutique hotels and clubs, and an impressive list of over 50 restaurants around the world, including The Ivy, Scott’s and Le Caprice.
In practical terms, LIFE is a service that presents its members with preferential access and exclusive offers across the product range. Originally published in book form, LIFE's catalogue of desirable brands and lifestyle experiences is now available online.
Our role was to develop tone of voice and write for the website. The source information on each product varied vastly in style and content, but from it we were able to deliver a fluent and consistent narrative.
Unfortunately, unless you are a LIFE member, you will have to imagine the work that we have done; the website is an exclusive facility for members and its privacy is crucial.