Nonusual are ingenious Japanese product designers. The name we gave them is an apt description of their working philosophy. The communication style we developed is functional with a twist.
Gropes Family Gathering poster
Nonusual's first commercial products are 'Gropes', unique leather handlebar grips for the bike customisation enthusiast. We named them and now we have the job of telling people about them. The Gropes Family Gathering concept is our way of expressing the theme of this launch event, where all those connected with the project will be present.