Levi's® brand guidelines
Unbelievably, global apparel brand Levi’s® operated for over 150 years without clarity on their brand identity. The time came to create a strategy for how to get guidelines created, how to embed said guidelines into the fractured culture and how to handle the globally recognised identity assets.
Levi's® seasonal line books
A brand as big and far-reaching as Levi's® has a hard job to clearly communicate its product attributes, its offer to customers, its heritage and its inspiration. Seasonal materials are produced to do just this, with copy playing an important, though understated, role in support of the iconic photographic imagery that they consistently produce.