GFSmith: Brand strategy : Regard

GFSmith brand strategy

GFSmith is the UK’s leading purveyor of coloured and textured papers. As the company's writing and strategy partner, we are working on a comprehensive review and re-engineering of their brand communications. This began with a company-wide research project that involved one-to-one interviews with management and group workshops with the entire staff. The invaluable information we gleaned gave us a unique insight into the company as well as a chance to hear the thoughts and feelings of each member of the team. To conclude this part of the project we created a printed document that consolidates the results of our research and presents our proposed goals for the internal communications programme.

Strategy results booklet